Meet Allison
Hi, I'm Allison Marx. My love for fashion and jewelry started when I was just five, running around in my mother's high heels and diamonds. After college, I worked in the fashion industry and learned the ins and outs, developing an eye for quality, style, and what makes women feel confident.
MY STORY
In 2009, I found myself questioning why everyone seemed to have a “diamond guy,” yet no clear place to turn for fine jewelry at accessible prices; it was either your neighborhood jeweler, a department store, or the designer boutiques. There was no in-between. No insider access. No personal touch. So I launched a career as a jewelry stylist and worked one-on-one with clients to create custom assortments, help build and grow their jewelry wardrobes, and provide hassle-free gifting. Through relationships with trusted partners, I was able to offer exceptional value in design, quality and pricing. In 2017, I established Amarx Collection.
I’m not your typical New York City jeweler
My mission is to make fine jewelry accessible through personal service, preferred pricing, and product education.
(Your industry secret)
I work with style-conscious women who love fashion, appreciate quality, and want jewelry that feels as effortless. Whether you're shopping for a meaningful milestone, an upcoming celebration, wedding, or just because—I'm here to help you find pieces you'll actually wear.
Let’s Build Your Collection.
Whether you’re starting fresh, redesigning something meaningful, or just need a few pieces that finally make sense – I’ll help you get there.